Price: £25
The book contains 52 proven ways to grow your company in quick and easy to read sections – one for every week of the year. Each focuses on a different idea, ethos or strategy, all designed to help owners of any size of business grow their companies, or indeed encourage those just starting out.
The book covers such key elements as service; company positioning; ethical approach; business structure; customer relations; seizing opportunities; protecting margins; having a trader mentality; persistence; investing in people; understanding external perceptions of your company, and when to cut your losses.
These aren’t theories, they are proven techniques that Shaun has employed to achieve significant global success with CPD. In each case he provides an illustrative example from his own company’s history, demonstrating the positive results achieved. And throughout he weaves in relevant and inspirational quotes from such visionary leaders as Winston Churchill, Richard Branson, J C Penney, Henry Ford, Anita Roddick and Walmart founder Sam Walton.
About the author
Shaun Chatterton, founder and CEO of CPD plc, the UK’s largest independent international distributor of cleaning and hygiene products, began his career selling double-glazing, before joining a small, family-run office products company in his home town of Hull. A natural entrepreneur, in 1988 he founded CPD, supplying cleaning and hygiene products to local businesses. Within a year the company was turning over in excess of £1million and has since generated revenues of hundreds of millions and introduced a raft of innovations, through the development of environmentally friendly products. Shaun went on to acquire Green Planet Solutions, and has recently introduced Inventors Corner, to help ‘green’ innovators bring their ideas to life.
